Counterfeit auto parts continue to be a very serious problem in China. Counterfeit auto parts not only infringe on the intellectual property of automobile manufacturers, but they also severely affect automobile repair quality, which can endanger driver safety, cause damage to the automobile and result in significant costs to car owners. A goal of this column “Genuine Parts” is to raise the awareness of our customers about counterfeit auto parts so that they are better able to protect themselves and their automobiles.
GM is dedicated to "designing, manufacturing and selling the world’s best vehicles". Part of that dedication means giving the highest priority to product quality and consumer safety. GM brand protection aims to protect the personal safety of drivers, passengers and public threats posed by counterfeit and substandard products.
The GM products most frequently subject to infringement are those most associated with routine repairs and service that take place during the lifecycle of the vehicle. These include, but are not limited to, parts such as oil, fuel and air filters, brake pads and discs, spark plugs, batteries, antifreeze fluid, engine oil etc., as well as repair and replacement parts such as auto lamps, front grilles, bumpers and auto glass.
In an aftermarket built on fierce competition, component branding is an important sales tool as well as a powerful weapon to combat counterfeit and unauthorized products. This involves ensuring that our trademarks are fixed permanently onto the key parts for auto manufacturing and maintenance. The component branding of GM’s China entities are as follows:
It is usually difficult for customers to differentiate counterfeits from the originals by their outer appearances alone. Therefore, we have found a security feature which cannot be counterfeited. This preventive measure is called the security label. Through advertisements, education and awareness campaigns, we ensure our customers are better informed about how to recognize the security labels. In China, we currently have the following security labels adopting advanced security features:
Security feature:Turn the label from side to side and a very strong silver color appears on one side while the other side disappears and vice versa.
GM (China) Investment Co., Ltd. welcomes all kinds of reports or complaints from both enforcement authorities and the public concerning counterfeit GM auto parts. If you discover any company or person who is suspected of producing, selling or stocking counterfeit GM products in large quantities, please immediately dial the toll-free service hotline of Buick, Chevrolet, Cadillac or Baojun or send an e-mail to: firstname.lastname@example.org